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As a power development coach who has had the privilege of working with some of the best athletes in the world, including many stars of Manchester United FC, I've come to realize that true athletic greatness doesn't just come from training harder or longer. It's about understanding and honing the entire system of the human body and mind. Here I want to share three maxims I have learned over 4+ decades of coaching. These go beyond contemporary sports science and traditional coaching, and they are insights that have shaped my career and helped many athletes actualize potential they'd never tapped into.
When I started coaching, like many, I focused primarily on the physical aspects of training—strength, speed, agility. But as I worked with top-tier athletes, I began to notice something critical: physical training alone isn't enough. You can have the strongest, fastest player on the field, but if they can't think quickly, stay focused, and make the right decisions under pressure, their physical abilities won't count for much.
I learned early on that the brain is the control center for everything an athlete does. Every sprint, every tackle, every goal—it's all initiated by the brain. So, why wouldn't we train the brain just as rigorously as we train the body?
Take Cristiano Ronaldo, for example. When he first came to Manchester United, he was an incredibly gifted young player—fast, agile, with unbelievable skill. But what set him apart, and what made him into one of the greatest players in history, was his dedication to training his brain. We worked on visualization techniques, reaction drills, and exercises designed to improve his mental focus and decision-making under pressure.
Ronaldo understood that the brain is a muscle, just like the biceps or the quadriceps, and it needs to be trained to work effectively with the body. That commitment to holistic training is what took him to the next level.
Traditional sports training often focuses on compartmentalizing the body and mind. You have your strength coaches, your technical coaches, and maybe a psychologist to help with the mental side. But what I've learned through years of experience is that these components aren't separate—they're interconnected. You can't develop a great soccer player by just working on one aspect. You need to look at the athlete as a whole person.
For example, I developed a training approach that involves integrating cognitive drills into physical exercises. I might have a player perform a complex movement, like dribbling through a series of cones, while simultaneously processing different visual or auditory cues. This kind of training is designed to improve not just their physical agility but also their brain's ability to process information quickly and make split-second decisions—just like they would need to do in a match.
Here is an example of neurophysical agility and power drills with NeuroTracker, a tool I discovered at the University of Montreal.
A story that always sticks with me is that of Ryan Giggs. Ryan was an incredible athlete, but what made him stand out was his ability to maintain composure and clarity of thought in high-pressure situations. We worked a lot on mindfulness techniques, helping him to stay present and focused, even when the game was on a knife edge.
This ability to remain calm and think clearly in stressful situations is a direct result of training the brain, not just the body.
What I've come to understand is that many in the sports world are still stuck in an outdated mindset. They think that if a player is physically strong and technically skilled, that's all that matters. But I believe we need to challenge that status quo, which focuses on separating and isolating aspects of performance training, rather than integrating them in ways they literally have to be applied in real-world competitions. From this angle, we're just scratching the surface of what's possible in human performance.
One of the unique aspects of my approach is recognizing the importance of emotional and psychological development. I often talk about "emotional fitness"—the ability of an athlete to regulate their emotions, stay motivated, and maintain a positive mindset, even when things aren't going their way. This isn't just some soft, feel-good talk; it's based on solid science. Emotional states can affect muscle tension, reaction times, and even decision-making. By training athletes to manage their emotions, we're not just helping them feel better—we're enhancing their overall performance.
When I worked with Wayne Rooney, I saw firsthand how emotional control could influence performance. Wayne was a passionate player, sometimes too passionate. We worked on channeling that energy, using techniques like controlled breathing and visualization to help him stay focused and composed, even in the heat of the moment. It wasn't just about calming him down; it was about harnessing that emotional intensity and using it to his advantage on the pitch.
As we move forward in the world of sports, I believe more coaches and athletes will start to see the value of this holistic approach. It's not about discarding the old methods; it's about building on them, evolving new ideas, and understanding that true performance comes from aligning the mind, body, and spirit.
I've had the privilege of working with some of the best, but what excites me the most is knowing we are certainly not at end point in human performance development - there's still so much more to discover. The human body and mind are capable of incredible things, and I believe we're only just beginning to understand the true potential of holistic training.
So, what's the takeaway for coaches and athletes reading this?
1. Condition the Brain: Don't just focus on physical skills—develop the brain's ability to process information quickly and make good decisions under pressure.
2. Integrate Cognitive and Physical Training: Combine mental and physical exercises in your training routines to create a more well-rounded athlete.
3. Embrace a Holistic Approach: Understand that every part of an athlete contributes to their overall performance, especially teach athletes to manage their emotional states in high-pressure situations.
In the end, remember this: great athletes aren't just born - they're developed through a process that nurtures every part of who they are. And that's key to actualizing peak performance.
If you'd like to learn more about my performance philosophy, then check out a review of my book here.
Welcome to the Research and Strategy Services at in today's fast-paced.
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