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Former football all-star Josh Freedland has launched a new company, Brain and Body Performance of Boston, to help athletes improve mental focus.
After sustaining a concussion himself during his career, Josh has been on a mission to find out more about the mental aspect of sports and how it relates to performance on- and off- the field. He is the best person to relate to athletes as he had over eight years of competitive football under his belt.
READ MORE about Josh's company and journey HERE.
You can also check out Josh's company website HERE.





Welcome to the Research and Strategy Services at in today's fast-paced.

High performers don’t always underperform because of ability — often it’s the environment limiting what they can express. Understanding how restrictive conditions shape performance helps reframe evaluation, decision-making, and potential.

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Cognitive performance is naturally dynamic — not static. This guide explains what normal variability looks like, how to distinguish fluctuation from decline, and why patterns matter more than single days.
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